BearPuf
I designed this backpack with my niece in mind, as she just started kindergarten. It lets little ones carry a piece of home in a new place, easing the beginning of kindergarten.

User Profile
Background
Adelaide, 4 years old, is getting ready to begin kindergarten. She will spend a lot of time away from her parents, which also indicates that she will become more self-sufficient and grow.

Needs
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Child-Friendly Kindergarten Backpack
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Comfort
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Security
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Items/Details to Express Herself

Goals
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Develop Autonomy
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Comfort and Safety
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Personal Expression
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Durabilty
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Eco-Friendly Bag

Pain Points
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Does not have a Backpack
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New Environment
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Social Anxiety
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Parental Separation

The Backpack
The bag is crafted for carrying school-related items and personal belongings, such as a stuffed animal, which can provide comfort in the absence of their parent. The bag has been designed to endure the daily activities and rough interactions of a child.

Specifically designed for 4-year-olds entering kindergarten, this backpack helps build the child's autonomy, by being organized and prepering themselves for the day ahead. The backpack is not just a functional item; it also serves as a friendly companion for the child.

Designed for comfort and practicality, this children's backpack features kid-sized elastic pockets for easy storage, a soft and collapsible structure for comfortable wear, and expandable space to accommodate growing needs. Padded straps promote proper posture and reduce strain.
Features
The dimensions of the object are 14 inches in height, 11 inches length (bottom), and 4.5 inches in width.

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Branding

BearPuf
Arial Rounded MT Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Color Variations

Lion

Hippo

Giraffe
Research:
Latest trends

Mood Board

Ideation:
Sketches

Paper Prototype

Third Muslim Prototype

Fourth Final Fabrics Prototype

Final Design - in use

Softwares Used:
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Adobe Lightroom
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Adobe Illustrator
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Adobe Photshop









































